Sachplakat/Plakatstil and its influnence



The first to Images are from the Sachplakat/Plakatstil. The following three images are from a hertz poster campaign that is hung in airports car rentals. These posters kind of reminded me of a combination between there match advertisement poster and the hyperreal tooth paste advertisement. These posters use the block coloring of the match box poster, but is still somewhat realistic.

I think the content is extremely similar in the way that these posters show cars and airplanes which is exactly what they are advertising. The same way that the Sachplakat/Plakatstil always showed the product they were advertising in the poster which wasn't always the norm at the time, so that influence is still being used as seen in the hertz posters.


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