Herbert Matter Large scale in posters











































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Herbert Matter was a huge influence on graphic design and specifically poster design. The way he used larger then life scale in his first poster I see in the wonder women movie poster. She takes up the whole page but still has a dynamic and interesting composition. Matter was the first to use such large figures that go off the page in his Swiss tourism posters like the wonder women poster.

The Spiderman movie poster reminded me of how matter created space while use large scale. The figure in the front in larger then life with motion of ironman it creates depth in the image which many of matters posters, especially the second one in this post, has.

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